LOYALTY has been described as one of the secrets of any successful Public Relations (PR) practitioner in Nigeria and beyond.
This was stated by a public relations guru and publisher of a book: “An introduction to Strategic Communication”, Dr Sule Ya’u Sule, which was presented at a public lecture on Thursday at Nicon Luxury, Abuja.
“What I learnt in about three decades of my career as a PR practitioner is to be loyal to your boss. In fact, if there is more than 100 percent loyalty, just be that – it pays”’, Sule stressed.
Dr Sule, who was sharing his experience with the audience at the occasion added that, understanding his bosses and the mastery of the job has been the secret of his success to many state governors he had served.
On the book, he said it x-rayed the dynamics of journalism which has undergone several transformations, hence the need to educate and enlighten the practitioners the current trend in the profession.
On his part, the book reviewer, spokesperson to former President Muhammadu Buhari, Malam Garba Shehu described the book as an epitome of knowledge in strategic communication.
He added that the title of that book “Introduction to Strategic Communication” doesn’t do justice to the content, therefore, it should be changed to a better name.
He further stressed that he considers the book highly educative and advised every practitioner to read it.
In his remarks, Senator Malam Ibrahim Shekarau said, in the last twenty years he has worked with Sule, they have never disagree for a minute.
He described Sule as a loyal, obedient, understanding and hardworking professional, who has never been found wanting in his job.
“These qualities have earned him respect from me and the journalists he has worked with wherever he served”, the Sardaunan Kano added.
The event was attended by my dignitaries, which include: the Emir of Kano, Alhaji Aminu Ado Bayero, APC National Chairman, Dr. Abdullahi Ganduje represented by his Chief of Staff, Malam Muhammad Garba, Kano State Governor, Abba Kabir Yusuf, represented by his Director General, Media and Publicity, Malam Sanusi Bature, Deputy Senate President, Barau Jibrin represented by his Media Advisor, Ismail Mudashir, former minister of communication and digital economy, Prof. Ali Pantami, Vice Chancellor of Federal University Kashere, Prof. Umaru Pate and former spokespersons to Muhammadu Buhari, Femi Adesina,, Senior Special Assistant to President Bola Tinub, Abdulaziz Abdulaziz and Malam Aliyu Tanko of BBC Hausa.
Others includ; former Army Spokesman, Gen. Sani Kukasheka Usman (Rtd), Comrade Bashir Gentile, Lecturers from Faculty of Communication, Bayero University Kano, Editor in Chief PRNigeria, Yushau Shuaib, Publisher of SOLACEBASE, Abdullateef Abubakar Jos, Kano Council Chairman, NUJ, Comrade Abbas Ibrahim, Kano chapter NIPR members and many other media professionals.