THE Nigeria Women Football League (NWFL) board has unveiled the Strategic Direction and Action Plan for the growth of women’s football in the country ahead of the start of the 2023/2024 season.
NWFL Chairman Nkechi Obi said on Thursday that the strategic plan is in tune with the rise in the popularity of women’s football as one of the world’s fastest-growing sports with an increasing record of corporate sponsorship, audience and match day attendance.
Obi believed the increasing opportunities for Nigerian players to play professional football across the world have necessitated the creation of a career pathway for the talents emanating from the country as not all of them can be fully absorbed in the foreign major leagues.
She noted the NWFL has developed the Women Football Rising as the platform to drive its growth strategy for 2023 and beyond.
“Women Football Rising is the strategic platform developed by NWFL to exponentially grow women’s football in Nigeria through strong and sustainable football clubs. The platform will drive the empowerment of women football players in Nigeria through the gradual but sustained commercialisation of club football and delivery of strategic objectives based on sustainable and scalable execution plan,” Obi said.
She said to achieve those objectives, the NWFL has developed a five-pronged execution strategy based on extensive stakeholders’ engagements across all spheres of endeavour to drive home its message of engagement and inclusivity.
According to her, the strategy will guide the activities of the NWPL and will be implemented at both league levels and among the participating clubs in the league.
She added that the Annual General Assembly scheduled for October 5 ahead of the new season in November will be the first step in implementing this strategy.
