THE Federal Government has taken a bold step to transform Nigeria’s burgeoning creative and cultural sector with the official launch of the Creative Economy Data Mapping Report, a landmark study providing a comprehensive, data-driven overview of opportunities across the nation’s creative value chain.
News Point Nigeria reports that the report, commissioned by the Federal Ministry of Art, Culture, Tourism and the Creative Economy (FMACCE), was unveiled on Thursday at the Creative Industries Economic Coordination and Investment Summit hosted by the British Council in Lagos.
The launch coincided with the 2025 Creative Economy Week, attracting policymakers, investors, industry leaders, and creative professionals from across the country and beyond.
According to the report, Nigeria’s creative economy remains one of the fastest-growing sectors in Africa, with significant potential to become a major contributor to GDP and employment generation.
The mapping exercise identifies key areas for investment across film, music, fashion, design, digital content creation, tourism, and cultural infrastructure. It also highlights pressing needs for financing, infrastructure upgrades, capacity-building initiatives, and policy reforms to unlock the sector’s full potential.
“This data mapping report is not just a study, but a practical tool and a call to action,” the Ministry stated. “It is designed to guide private sector actors, investors, and government agencies in navigating opportunities, prioritizing investments, and driving inclusive growth.”
The report is a key pillar of the Ministry’s ambition to create two million jobs by 2030 under President Bola Tinubu’s Renewed Hope Agenda.
By offering actionable insights, the government aims to attract both domestic and foreign investments into creative clusters, positioning Nigeria as a leading hub for cultural exports and innovation in Africa.
A statement by Dr. Nneka Ikem Anibeze, Special Adviser on Media and Publicity to the Minister, Barrister Hannatu Musawa, described the report as a game-changer: “For the first time in Nigeria’s history, we now have a comprehensive, data-backed roadmap for the creative economy. This is a major milestone in aligning policy with opportunity and in ensuring that our creatives have the right ecosystem to thrive.”
The British Council, which co-hosted the summit, commended Nigeria’s effort to approach the creative sector with precision and evidence-based planning. Industry stakeholders expressed optimism that the mapping report will unlock funding streams, encourage public-private partnerships, and drive sector-wide reform.
Beyond job creation, the report is expected to strengthen Nigeria’s position on the global creative economy map. It will guide policymakers in designing incentives, inform financial institutions on where to channel capital, and empower creative entrepreneurs with data to scale their businesses.
The Ministry of Art, Culture, Tourism and the Creative Economy has pledged to work with state governments, development partners, and private sector players to ensure the report’s recommendations are implemented. Plans are underway to launch regional workshops, training programmes, and financing schemes to accelerate sectoral growth.
“Our creative sector is our new oil. With the right data, investments, and policies, we can build an economy that reflects our culture, empowers our youth, and competes on a global stage,” the Ministry added.
