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    Home - Somali TikTokers Face Financial Woes With App Ban

    Somali TikTokers Face Financial Woes With App Ban

    By EditorAugust 25, 2023
    Somalia Tik Tok

    SOMALIA’s ban on TikTok, which is set to take effect on Friday evening, has outraged many users who make a living off the app.

    NEW UBA

    The self-proclaimed “president of Somali TikTokers” is nervous about his financial future.

    NNAMDI

    Bilaal Bulshaawi, one of the prominent faces on Somali social media, says the app has totally transformed his life.

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    “Before, there were many times when I couldn’t afford to pay for a tuk-tuk ride but now I drive a car and enjoy my luxury lifestyle. I travel to different Somali regions for tourism,” Bilaal told the BBC.

    He started using the platform when he was an 18-year-old high school student making short comedy videos with his classmates. But the popularity of his films snowballed and they have now become his main source of income.

    Bilaal makes money by advertising businesses on his account, which has 1.3 million followers. The adverts generate between $500 (£400) and $1000 a week. He uses the money to pay rent, buy food and also to pay his mother’s bills.

    “My mother was able to stop working,” Bilaal added, “she raised me while working as a nurse and when I started my social media I let her rest.”

    Using a Somali expression he says the government ban will hit them both hard.

    “The fire will go out in our kitchens,” he says.

    Nigerian TAX Reform - Federal Goverment

    But the government seems determined to go ahead with the plan to prevent access to TikTok along with Telegram and gambling app 1XBet.

    It argues that these platforms are being used by “terrorists and groups responsible for spreading immorality”.

    The announced ban comes as the authorities seek to crush the al-Shabab militant group, which still controls large swathes of the country.

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    Hafsa Hilkas is another creator who is now feeling anxious.

    She started using TikTok a year ago and she shares comedy sketches, pranks and entertainment videos on her account. Within three months she had more than half a million followers and then started her own online business on the app selling perfumes.

    “I receive so many orders from all the Somali regions,” she said.

    The 19-year-old’s success has enabled her to become financially independent and move out of her family home.

    She now fears that she will lose her independence the moment the government’s order is implemented.

    In a conservative country like Somalia, it is not that easy for a young woman to get a job partly due to sexism. Hafsa told the BBC that even her family was not happy about her moving out and working.

    “My family told me to get married. My parents said, ‘you are a girl, you don’t need to go out and work'”, she added, “but I want to work and be an independent woman.”

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