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      Niger Miners’ Deaths: FG Inaugurates 10-Man Independent Investigative Committee

      September 22, 2026

      Shettima Urges Africa Against Exporting Mineral Wealth Without Achieving Full Benefits

      September 22, 2026

      Kano Task Force Arrests 380 Suspects, Secures 230 Convictions In Two Months

      September 22, 2026

      Troops Rescue Six Female Students, Driver From Kidnappers In Katsina

      September 22, 2026

      Plateau Imposes Dusk-To-Dawn Curfew On Three LGAs, Bans Motorcycles Amid Fresh Attacks

      September 22, 2026
    • COLUMN

      The Candidate That Will Get My Vote – By Dr Hassan Gimba

      September 21, 2026

      King Jaja’s Challenge To Nigeria: Power, Defiance And Economic Self-Determination – By Dr Dakuku Peterside

      September 21, 2026

      Wike Vs APC Governors: The Permutations Ahead Of 2031 Polls – By Kazeem Akintunde

      September 21, 2026

      ‘Chimamanda, Don’t Go, Let Go, Let God..’ – By Martins Oloja

      September 21, 2026

      37 Deaths In NSCDC Custody: The Questions Nigeria Must Ask About Niger’s Mining Tragedy – By Hafsat Salisu Kabara

      September 21, 2026
    • EDUCATION

      FG Names Prof. Adamu Acting Vice-Chancellor To Steer UniAbuja For Three Months

      August 9, 2025

      13 Countries Offering Free Or Low-Cost PhD Programmes For Non-Citizens

      January 25, 2025

      NECO: Abia, Imo Top Performing States In Two Years, Katsina, Zamfara Come Last

      October 3, 2024

      NBTE Accredits 17 Programmes At Federal Polytechnic Kabo

      August 20, 2024

      15 Most Expensive Universities In Nigeria

      May 19, 2024
    • INTERNATIONAL

      US Threatens To Ground Iranian Airlines Worldwide From Wednesday

      September 22, 2026

      US Man Convicted In 2023 Shooting Of Three Palestinian Students In Vermont

      September 22, 2026

      Iran Executes Man Accused Of Providing Missile Information To Israel

      September 21, 2026

      Outrage As Prime Minister Meloni Vows To Ban Hijabs, Niqabs In Italy’s Schools

      September 21, 2026

      Israeli Attacks Kill Four Palestinians Including Son Of Gaza’s Health Chief

      September 20, 2026
    • JUDICIARY

      FULL LIST: Judicial Council Recommends Appointment Of 11 Supreme Court Justices

      December 6, 2023

      Supreme Court: Judicial Council Screens 22 Nominees, Candidates Face DSS, Others

      November 29, 2023

      FULL LIST: Judicial Commission Nominates 22 Justices For Elevation To Supreme Court

      November 16, 2023

      Seven Key Issues Resolved By Seven Supreme Court Judges

      October 26, 2023

      FULL LIST: CJN To Swear In Falana’s Wife, 57 Others As SANs November 27

      October 12, 2023
    • POLITICS

      Tuggar Vs Pate: Two Ministers, One Seat, And A Defining Political Test For Bauchi 2027

      March 22, 2026

      ADC Leadership Crisis Deepens As Bala Writes INEC To Sack David Mark, Aregbesola

      March 22, 2026

      What Peter Obi May Lose If He Joins Coalition As VP Candidate

      May 25, 2025

      Atiku Moves To Unseat Wike’s Damagum As PDP Chairman, Backs Suswam As Replacement

      April 15, 2024

      Edo’s Senator Matthew Uroghide, Others Defect To APC

      April 13, 2024
    • SPORTS

      Onyedika Gets Injury Boost, Cleared To Join Super Eagles For AFCON Qualifiers

      September 22, 2026

      Rice, Palmer, Mainoo, Rashford, Others Withdraw From England Squad For Nations League

      September 22, 2026

      Awoniyi Replaces Injured Osimhen In Super Eagles’ Squad For AFCON 2027 Qualifiers

      September 21, 2026

      Manchester United Salvage Fulham Draw As Pressure Mounts On Carrick

      September 21, 2026

      Super Eagles’ Lookman Targets AFCON Qualifying Revival After World Cup Heartbreak

      September 20, 2026
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      UK Prosecutors Charge First Person, Vincent Bajinya For Rwanda Genocide

      September 22, 2026

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      September 21, 2026

      US Lifts Sanctions On Eritrea ‘To Advance US Regional Interests’ In Red Sea

      September 21, 2026

      Benediction Of Eid-Al-Fitr

      March 20, 2026

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      November 8, 2025

      Unity Or Showmanship? Tinubu’s Jos Visit And Atiku’s Counter Narrative

      October 5, 2025

      DNA Report Misinterpreted: The Truth Behind Nigeria’s Alleged Paternity Crisis

      September 1, 2025

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      Netflix Leaves Nigeria’s Movie Market After Eight Years

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      September 19, 2026

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      September 13, 2026

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      September 22, 2026

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      September 22, 2026

      Kano Task Force Arrests 380 Suspects, Secures 230 Convictions In Two Months

      September 22, 2026

      Troops Rescue Six Female Students, Driver From Kidnappers In Katsina

      September 22, 2026
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    Home - 2023: The Paradox Of Choice

    2023: The Paradox Of Choice

    By Dakuku PetersideJanuary 2, 2023
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    2023 for Nigerians is about choice and with choice comes consequences . We face critical decisions on many issues that will define our future as a country and as citizens. The most obvious and consequential of this choice and consequence effect is the general elections. 

    ABDULSAMAD

     We will be voting at various levels and constituencies to elect leaders that will pilot the country’s affairs for the next four years. The presidential election is the zenith of these elections, and its significance has far-reaching consequences for the country.

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    On its face value, unlike earlier presidential elections where we had two real options, Nigerians have many options in this one comparable only to the 1979 presidential race when we had to choose from five candidates.

    NEW UBA

    At a closer look, you will see the practical application of American psychologist,Barry Schwartz’s paradox of choice theory. The paradox of choice stipulates that while we might believe that being presented with multiple options makes it easier to choose one that we are happy with and thus increases citizen satisfaction, having an abundance of possibilities requires more effort to decide and can leave us feeling unsatisfied with our choice.Many citizens think the options before us make us more frustrated and less happy overall.

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    Three or four Presidential candidates are of note, depending on your perspective and depth of understanding of the political landscape . Each possesses unique attributes as well as shortcomings.

    Candidates may only embody some of our aspirations and reflect some of the values we want to see in our country’s future president. However, it is still our responsibility to analyse all the information presented to us and chose a candidate we are convinced will lead Nigeria for the next four years and set us on the course to economic, social, and political growth.

    The choice before Nigerians by February and march next year is not essentially only about candidates but about the outcome of the socio- political and economic realities, we like to see post-2023 elections.

    The contest is also about unity of Nigerians versus triumph of regionalism or ethnicity, security versus insecurity, unbridled corruption versus good governance. Each presidential candidate represents a shade of this, but none embodies all the positives. Here lies our dilemma.

    We have historical antecedents to rely on to unravel this dilemma. History provides a few lessons that shed light on how we dealt with similar situations, what outcomes we had, and how they affected our past and present. In the 1979 elections, which best represented multi- party elections, each presidential candidate represented a distinctive offering.

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    Shagari was pro-establishment, nationalist and free- enterprise economy advocate. Awolowo was the symbol of the welfare state or socio democrats who believed that government should do the greatest good to the most significant number of citizens hence his pursuit of free education and free healthcare for all. Azikiwe was a nationalist who believed in free enterprise. Aminu Kano was pro- masses and pan-socialist.

    Waziri was also a man who believed in free enterprise. Nigerians voted in Shehu Shagari as president and lived with the consequences of that choice . Many choices of presidential and gubernatorial options  did not necessarily translate to the best outcome.

    Subsequent presidential elections in 1993, 1999, 2003, 2007, and 2015 followed the binary option where we had two dominant candidates to chose from . However, these options were only binary in the sense of having two different candidates but not binary in ideology, or leadership approach to solving our socio-economic challenges . In all these cases, the options before Nigerians had nothing to do with policy or ideas but about personalities.

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    The current presidential election presents a unique setting – we have many options but fewer ideas and values to chose from. Ordinarily, the assumption is that as the number of options increases, so will citizens’ utility from voting also increase. But this is not true.

    We may have four contenders for the presidency; however, it is clear that we have options of personalities and not ideology, value proposition or ideas on how to solve Nigeria’s hydra headed challenges. 

    Tinubu and Atiku represent pro-business, pro-establishment tendencies with strings of promises to inject fresh ideas to build a better country. Peter Obi and Kwankwaso, on the other hand, represent different shades of anti-establishment, pro-masses, and social democratic tendencies with a commitment to disrupt the existing system.

     Peter Obi and Kwankwaso are products of the establishment and beneficiaries of pseudo capitalist order, having served as governors in the past and have been prominent members of the PDP and APC parties.

    Running their campaigns on how bad the two dominant parties are and how they destroyed Nigeria, they portray themselves as repentant former PDP and APC members that have seen the light and have adopted a messianic triumphalism in rescuing Nigeria from PDP and APC Satanic claws.

    This situation sounds hypocritical but resonates with some citizens who are discontented and disgruntled with the existing orthodoxy.

    Peter Obi seems to have successfully appropriated the masses who are dissatisfied with the two political parties due to past failures, and has taken advantage of the youth anger against a system they feel has a stranglehold on their necks. 

    We know that come 2023, either an establishment presidential candidate will emerge winner or an anti-establishment candidate will. However, no matter who wins, his job is cut out to transform Nigeria.

    We are living in unprecedented times in our history. We are facing an economic crisis of a magnitude never seen before: unemployment is embarrassing, tension among different ethnic groups is at an all-time high, and insecurity is alarming. The world is watching whether we will fall off the cliff or we shall triumph.

    This unique era makes it imperative that we be deliberate in getting citizens to understand the importance of our choices in 2023. If we get it wrong, we will move from socioeconomic purgatory to socioeconomic limbo in a relatively short period.

    It is time we examined and interrogated policies, projects and activities candidates have in their manifestos, the character and personality of each candidate, and their professional experience to ensure that the candidate fits the person specification for the presidency of Nigeria.

    It is time we do not allow parochial religiosity, ethnicity, and politics  of financial gratification to influence the candidate we choose. The consequences of doing business as usual are dire even to contemplate. 

     This juncture is critical and constitutes an elite dilemma. Nigerians need to watch out for red flags among the candidates and allow their knowledge of the candidates to determine their vote choice.

    If a candidate does not have a track record of outstanding performance in previous work or profession, we must expect them to stay the same when elected president.

     The  broadly unenlightened masses all share the same concern: mass poverty, ethnicity, and hunger. Unfortunately, some citizens do not care about the long-term outcomes of the electoral process and are bent on jeopardising the whole process.

    It is the duty of enlightened and patriotic citizens to engage continuously so ordinary citizens appreciate that there are consequences for whatever choice we make this year.

    The choice dilemma is not peculiar to presidential election. The quality of National Assembly members and Governors at the subnational level is also essential. A critical factor that determines economic growth in a democracy is the competence, capacity and commitment of elected representatives.

    Somehow, though not empirically proven, the quality of our representatives seems to be degenerating with each cycle of election. In this forthcoming election we have multiple options but not essentially better options. Citizens must vote for candidates with the knowledge and passion for serving in the Assembly rather than turn it into a retirement home for ex-governors and retiring politicians.

    More worrisome is also the calibre of persons elected at the sub- national level as Governors. The bulk of citizens’ lives is best improved at the state level. States are closer to the people and have consequential decision-making powers on crucial development issues that affect the poor.

    From infrastructure, electricity, education, healthcare, and land administration to agriculture. States which have tremendous influence on local government administration are responsible for expenditure of a lot of national revenue. In practice, states combined with LGA, account for almost half of all federal revenue expenditure (current revenue formula is FGN 52.68%, and State and LGA 47.32%). The import is that the quality of governance in the states significantly impacts national development.

    We are experiencing stunted growth because of the poor quality of government at the state level, which is getting worse with every cycle of elections. At this subnational level, serial failure of governance, which is a product of mediocre leadership, has led to poor socioeconomic outcomes, widespread poverty, weak healthcare and educational system, insecurity, and lack of trust in governance. Our choice in this election will determine the quality of service at the state level – the strength, unity and prosperity of our country going forward. 

    Happy new year to all Nigerians and may 2023 offer us the best in leadership for the good of our country.

    Column Dakuku
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